Narrative Strategy & Rebranding for Cultural and Political Change

I’m a narrative strategist, political communicator, and cultural theorist who helps movements shift the stories that shape power.

With a PhD focus in cultural narrative and mythology and over 15 years of experience in grassroots organizing, political campaigns, and values-driven communications, I bring a rare blend of deep scholarship and on-the-ground strategy. My work lives at the intersection of story and structure—because we don’t just win by saying the right thing. We win by telling a better story—one that lives in people’s bones.

I’ve developed statewide campaigns that mobilize voters, trained community leaders in story-based strategy, and helped progressive organizations build messaging that moves across race and class lines. But what sets my approach apart is this: I don’t treat narrative as surface messaging. I treat it as the architecture of belief.

My academic research focused on mythology, cultural psychology and counter-colonial storytelling—exploring how values are anchored in cultural myths, and how those myths shape what people believe is possible. Whether I’m working with a rural political campaign or a national nonprofit, I bring tools to identify the deeper stories at play and help communities rewrite them—from the inside out.

I believe narrative isn’t just how we explain the world. It’s how we build it. My work is about helping organizations, leaders, and movements create stories that liberate.