Narrative Strategy & Rebranding for Cultural and Political Change
I help political leaders, campaigns, and mission-driven organizations evolve their public identity to reflect the power and vision they’re building. With over 15 years of experience in grassroots organizing, feminist leadership, and narrative strategy, I specialize in creating bold, values-driven rebrands that galvanize supporters, deepen trust, and drive cultural momentum.
My work lives at the intersection of storytelling and strategy — blending cultural analysis with campaign-ready messaging that wins hearts, shifts narratives, and builds long-term power. I’ve led statewide organizing campaigns, guided brand transformations for justice-focused nonprofits, and worked directly with thought leaders to articulate bold, future-facing identities.
Whether you’re a candidate ready to reintroduce yourself to your district or an organization navigating a pivotal shift, I help you tell the right story — the one that moves people to act.
What people are saying.
-
“Rosalie brings both fierce clarity and deep care to her work. Her ability to name the heart of our mission in powerful language reshaped everything.”
Lead Political Strategist, Athens, GA
-
“Our rebrand wouldn’t have been possible without Rosalie’s insight, precision, and political depth.”
Carla G, Associate Director of Marketing
What is narrative strategy, and how is it different from traditional marketing?
Narrative strategy is the practice of shaping the underlying story that drives how people understand your work, your values, and your impact. Unlike traditional marketing — which often focuses on promotion and visibility — narrative strategy digs deeper. It helps organizations clarify who they are, what they stand for, and how they fit into the larger cultural or political landscape.
Where marketing asks, “How do we get attention?”Narrative strategy asks, “What story are we telling — and how does it build power?”
It’s a long-term, values-driven approach that goes beyond campaigns or content calendars. Narrative strategy aligns your public identity with your deeper mission, so everything from your messaging to your visuals to your fundraising connects back to a cohesive, compelling story. For movement-building, political work, or transformative cultural change, it’s not just useful — it’s foundational.
FAQs
What kinds of clients do you typically work with?
I work with political campaigns, progressive nonprofits, thoughts leaders, and mission-driven organizations working on navigating change — whether it's a rebrand, a campaign launch, or a strategic narrative shift
Can you help us manage or make the most of a Google Ad Grant and other resources available to 501c3s?
Yes — I’m experienced in managing Google Ad Grants and can guide your team through eligibility, application, campaign setup, and performance optimization. Beyond Ad Grants, I also help nonprofits identify and leverage additional digital resources and funding tools to expand their reach, deepen engagement, and drive long-term growth.
Do you offer both high-level strategy and implementation?
Yes. I specialize in bridging vision and execution. From messaging frameworks and brand positioning to SEO audits, email marketing, and social media strategy, I offer full-spectrum support for organizations undergoing transformation.
Do you build websites or just advise on them?
I can build, manage, and update websites using platforms like Squarespace and WordPress, working within prebuilt frameworks to ensure your site aligns with your message and strategy. While I don’t develop custom sites from the ground up, I can coordinate with designers or developers to bring your full vision to life.
What makes your approach different?
I bring a unique mix of narrative expertise, digital strategy, and movement leadership. With a PhD in cultural narrative and a background in large-scale organizing, I know how to build stories that move people — and how to deliver them in ways that get results.
Are you experienced with SEO or analytics?
Yes — I'm certified in Google Analytics and highly experienced in designing SEO-driven copy and strategy. I use data to inform messaging and content strategy so that your story not only resonates, but also reaches the right people.
Featured Work
Planned Parenthood Votes! NC
Statewide Campaign Strategist & Director
Developed innovative communication strategy to reach and mobilize over 700,000 young voters across North Carolina. Directed a statewide youth voter engagement campaign for Planned Parenthood Votes! Coordinated data, communications, and field strategies
Impartial
Strategic Advisor
Partnered with Impartial—a nonprofit dedicated to supporting U.S. criminal justice organizations—to refine their organizational strategy. Focused on aligning mission-driven initiatives with sustainable growth, enhancing stakeholder engagement, and amplifying their impact within the justice reform landscape.
Ancestral Medicine
Digital Strategy & Branding
Led a comprehensive digital strategy transformation for Ancestral Medicine, an organization grounded in anti-oppressive and ancestral healing work. Focused on aligning mission-driven messaging with measurable outcomes in audience engagement and digital conversion.
Nationally Known Psychologist
Strategic Narrative Consultant
Worked in close collaboration with leasing Jungian scholar and practitioner to articulate a redefined public identity and brand narrative. The project focused on bringing her academic praxis into coherence with emerging public-facing offerings and strategically developing social media engagement
Mythouse.org
Narrative Strategy & Branding
Supported the development of a cohesive, mythically-rooted brand voice for Mythouse.org, a platform for cultural and symbolic storytelling. Crafted a long-term social and narrative strategy grounded in comparative mythology and diverse narrative approaches.
Harvard Law School
Community Outreach Manager
Collaborated with Harvard Law School Fellows to develop communication and engagement strategy in the Mississippi Delta. Led a diverse, rural team and developed high-trust community relationships in under-resourced regions to ultimately develop food policy recommendations and equity-based community strategies.
